Every plan includes a free custom website build.
Designed and built by hand. Typically $3,000–$6,000 from a local agency. Yours, on every plan, at no extra cost.
Monthly
Annual
Self-Serve
Built by us. Run by you.
$69/mo
Monthly only
- → Custom 5-page websiteMost 5-page sites have Home, Services, About, Gallery, and Contact. We tailor it to your business. A plumber might swap "Gallery" for "Service Area." A church might add "Events" instead of "About."
- → Edit content yourselfUpdate text and swap photos yourself in your dashboard. No coding required.
- →Hosting + SSL included
- →Contact form, mobile-ready
- →Email support
Most popular
Growth
For owners who'd rather run their business.
$160/mo
Billed annually
All features in Self-Serve, plus:
- →Custom 10-page website
- → 5 design edits per monthDesign edits cover any modifications to existing pages that our team makes for you. Self-serve text and photo swaps don't count toward this number. Most clients only use 1–2 a month.
- →Appointment booking
- →SEO researched + setup
- → Analytics dashboardGoogle Analytics, Search Console, and Business Profile linked and configured in one view.
- →Monthly analytics report
- →Priority email + phone support
Scale
Active marketing without the full agency.
$317/mo
Billed annually
All features in Growth, plus:
- →Custom 15-page website
- → 10 design edits per monthDesign edits cover any modifications to existing pages that our team makes for you. Self-serve text and photo swaps don't count toward this number. Most clients only use 1–2 a month.
- → Email + SMS nurture flowsAutomatic follow-up sequences sent to new leads and past customers to keep your business top-of-mind.
- →Monthly strategy call
- →Quarterly competitor snapshot
Pro
A full marketing partnership.
$1,500/mo
Billed annually
All features in Scale, plus:
- →Custom 25-page website
- → 10 design edits per monthDesign edits cover any modifications to existing pages that our team makes for you. Self-serve text and photo swaps don't count toward this number. Most clients only use 1–2 a month.
- →2 email campaigns per month
- → Google, Meta, or LSA ads managedAd management included for spends up to $5,000/mo. Above that, management is 10% of spend. Most local businesses run well under this.
- →Monthly SEO management
- →Bi-weekly strategy call
Compare plans
| Feature | Self-Serve $69/mo Monthly only | Most popular Growth $160/mo Billed annually | Scale $317/mo Billed annually | Pro $1,500/mo Billed annually |
|---|---|---|---|---|
| Website | ||||
| Custom website build | ✓ | ✓ | ✓ | ✓ |
| Pages included | 5 | 10 | 15 | 25 |
| Extra pages | $100 each | $100 each | $100 each | $100 each |
| Hosting + SSL | ✓ | ✓ | ✓ | ✓ |
| Secure by design (no plugins) | ✓ | ✓ | ✓ | ✓ |
| 90+ PageSpeed score | ✓ | ✓ | ✓ | ✓ |
| Contact form | ✓ | ✓ | ✓ | ✓ |
| Mobile responsive | ✓ | ✓ | ✓ | ✓ |
| Appointment booking | — | ✓ | ✓ | ✓ |
| Support & edits | ||||
| Self-serve content editing | ✓ | ✓ | ✓ | ✓ |
| Design edits per month | — | 5 | 10 | 10 |
| Edit turnaround | — | 2 business days | 2 business days | 2 business days |
| Email support | 2 business days | Priority | Priority | Priority |
| Phone support | — | ✓ | ✓ | ✓ |
| SEO & visibility | ||||
| On-page SEO at launch | Basic | Researched | Researched | Managed monthly |
| LocalBusiness schema | ✓ | ✓ | ✓ | ✓ |
| Google Business Profile setup | — | ✓ | ✓ | ✓ |
| Google Search Console setup | — | ✓ | ✓ | ✓ |
| Google Analytics setup | — | ✓ | ✓ | ✓ |
| AI search optimization | ✓ | ✓ | ✓ | ✓ |
| Analytics & reporting | ||||
| Live analytics dashboard | — | ✓ | ✓ | ✓ |
| Monthly analytics report | — | ✓ | ✓ | ✓ |
| Quarterly competitor snapshot | — | — | ✓ | ✓ |
| Strategy & marketing | ||||
| Monthly strategy call | — | — | 30 min/mo | Bi-weekly |
| Email + SMS nurture flows | — | — | ✓ | ✓ |
| Email campaigns | — | — | — | 2/month |
| Google / Meta / LSA ads management | — | — | — | ✓ |
| Monthly SEO management | — | — | — | ✓ |
| Book a strategy call | Book a strategy call | |||
Add-ons
Add what you need, when you need it. Available on any plan.
Popular
Email marketing
Footer signup, monthly campaigns, list growth. For seasonal businesses and anyone with a customer base worth re-engaging.
$249 setup + $149/mo
Included on Pro Popular
SMS + email appointment reminders
Fewer no-shows, more reviews. Automatic reminders plus post-appointment review requests.
$79/month
Popular
Welcome flow
Automatic welcome email and SMS for new leads. Sets the tone from message one.
$349 setup
Included on Scale, Pro Extra pages
Grow your site when your business grows.
$100 each
Appointment booking
Let customers book directly on your site. Cal.com, Calendly, or Acuity integrated in.
$70 one-time
Included on Growth, Scale, Pro Blog setup
Custom blog with the same editor you already know.
$149 one-time
Google Business Profile setup
Full profile, categories, services, photos, posts.
$149 one-time
Included on Growth, Scale, Pro GSC + GA4 setup
Google Search Console and Analytics, connected and configured.
$99 bundled
Included on Growth, Scale, Pro Ads management
Google, Meta, or LSA ads run by someone who knows what they're doing.
Starting at $795/month
Included on Pro Common questions
What's included in every website build?
Every plan includes a custom-built website, hosting, SSL, mobile-responsive design, a contact form, and your editing dashboard. Self-Serve includes 5 pages, Growth 10, Scale 15, Pro 25. Extra pages are $100 each, anytime.
Do I own my website?
Yes. Your domain is yours. Your content is yours. Your site files are yours. If you ever leave, we hand everything over — no lock-in, no hostage situations.
What happens if I cancel?
Monthly plans: cancel anytime, no fees, site stays live through the end of your paid period. Annual plans: 30-day money-back guarantee, then a prorated refund based on months used at the monthly rate. We keep your business by earning it.
Can I switch plans later?
Anytime. Upgrade instantly, downgrade at your next billing cycle. Most clients start on Self-Serve or Growth and move up as they grow.
What if I need more than 5 edits a month on Growth?
Honestly, most clients use 1–2. We put real work into getting your site right during the initial build — more revision rounds before launch means fewer changes after. The 5/month allowance is headroom for busy months, not a typical one. If you consistently need more, Scale includes unlimited.
What if I need more than the pages included?
Extra pages are $100 each, one-time. If you know you need 8+ pages at signup, Growth or higher is the better starting point.
Do I need any technical knowledge?
None. If you can click and type, you can use the dashboard. It's built specifically for owners who have zero interest in learning web tech — and we walk you through it on your onboarding call.
Can I migrate my existing site?
Yes. Free with any annual plan. $349 one-time on monthly plans. We rebuild your current design in our system so you keep what you have plus the editing dashboard. No design changes unless you want them.
What does "SEO setup at launch" mean?
Page titles, meta descriptions, image alt text, proper heading structure, LocalBusiness schema, Google Search Console, and Google Business Profile — all set up correctly on day one. This is setup, not ongoing SEO management (that's Pro). Ranking takes 3–6 months minimum no matter who builds your site, and we'll be honest about it.
Will my site show up in ChatGPT, Perplexity, or Google AI Overviews?
That's exactly what the SEO setup is designed for. We build with clean HTML, structured data, and LocalBusiness schema — the signals AI search engines use. Most small business sites are invisible to AI search. Yours won't be.
What if I need something that isn't on the list?
Book a free strategy call and we'll talk it through. Custom features, integrations, landing pages, ads, email marketing — if it helps your business grow, we'll scope it. That's what "grows with you" actually means.